Certainly, being duped by clever branding causes an inordinate amount of stupid spending. But it can be really hard to figure out whether a certain brand is worth it or not. The problem is, we just don't know enough about the quality of various goods, so buying a well-known brand may be a way to ensure you are getting quality. (Note that the Tight Fist is extremely skeptical of this argument, but I will concede that in certain cases it is possible.) Since this is a somewhat difficult situation, I'm going to focus on one not-so-subtle clue that should help you decide whether buying some brand is worth it.
|I am in Love With The Rear-View Mirror|
Here's a good rule of thumb: If you can buy an exact replica of your brand's product from some Senegalese dude on the streets of any major European city, THEN YOUR BRAND IS TOTALLY WORTHLESS!!!
The most obvious example of this tip-off comes from sunglasses, though this logic also works wonders for watches and handbags. Buying expensive sunglasses is a seriously unforgivable offense, as THEY ARE JUST A STRIP OF FREAKING PLASTIC. It is unfathomable why people will drop hundreds of dollars on a little strip of plastic to put in front of their eyes that will remove the world of color while most likely making you look like a total prick. 'Woah, you can't see my eyes! I could totally be looking anywhere and you wouldn't even know! I am SO edgy and dangerous! Urge to look at self in the mirror...rising...'
Also, the only difference between designer sunglasses and far cheaper alternatives is some little cheesy plastic logo on the side. That's right, you just dropped a hundred bucks on one square centimeter on plastic. Congratulations.
But look, even if you really wanted nice, flashy, designer sunglasses, why on earth would you buy the real ones when you would need to be a forensic scientist to distinguish real ones from the fake? Fortunately Tight Fisters, I do understand the faulty logic that leads one to such terrible decisions, and I am here to help you root it out. But since it is a complicated subject, you will have to wait until tomorrow for the next post.